10 Factores a considerar al evaluar una suscripción en un servio (by Substack)

Vía el artículo 10 Factors To Consider When Evaluating Consumer Subscriptions (by Substack) os muestro a continuación los 10 Factores que deben considerarse al sevaluar sacar la suscripción de un servicio:

 10 Factors To Consider When Evaluating Consumer Subscriptions (by Substack)

1. Must Have vs Nice to Have
2. Existing recurring behavious vs New recurring behaviour
3. Converstion from free tier or Trial to paid subscriber
4. Subscription gross profit (annual)
5. Cohort retention (customer, revenue, and usage retention)
6. Payback perio on customer acquisition costs
7. Total addressable market for initial subscription offering (Act I)
8. Attachment and bundling potential for Act II, III and beyond
9. Win-back potential
10. Network effects

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