A continuación un interesante vídeo de Harvard Business Review que explica como conocer el Job To Be Done de nuestros clientes...
Vídeo explicativo sobre ¿qué es JTBD Job To Be Done? (by HBR)
Know Your Customers' Jobs to Be Done
Companies can design better products by looking at the jobs that customers are struggling to do. Learn how in this video slide deck. For more, read "Know Your Customers' Jobs to Be Done."
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