Thursday, December 09, 2010

The Fun Theory - Bottle Bank Arcade Machine

Hace unos días posteaba The Fun Theory - Piano Starcase en, y hoy os traigo un nuevo vídeo de otra de las iniciativa de

En la web definen la iniciativa The Fun Theory como:
"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better."

En el vídeo que os posteo hoy titulado The Fun Theory - Bottle Bank Arcade Machine se puede ver cómo un simple contador de botellas como si fuera un videojuego hace que la gente recicle el doble de botellas de cristal de lo habitual:

The Fun Theory - Bottle Bank Arcade Machine:
"Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that's because we don't get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile. See the results here (watch this video from Sweden)"

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