The Fun Theory - The Speed Camera Lottery

El ganador de la iniciativa de Volkswagen TheFunTheory.com fue The Fun Theory award winner - The Speed Camera Lottery.

En este caso la idea, para promover pequeños gestos para el bien común, fue sortear un premio para los que cumplieran el límite de velocidad marcado en un enorme cartel. Se consiguió reducir la velocidad de la mayoría de conductores de forma increíble!

A continuación posteo el vídeo de The Fun Theory award winner - The Speed Camera Lottery:


Toda la información de TheFunTheory.com award winner - The Speed Camera Lottery:



"Idea: Rewarding Speed Limit Signs - Submitted by Kevin Richardson (USA).
Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winnig pot would come from the people who were caught speeding."
Tweet