GENERATION PEP "DANCE 10000" from Filip Nilsson on Vimeo.
In many parts of the world, children are leading an increasingly sedentary lifestyle, threatening both their short and long-term health. But the Swedish non-profit organization Generation Pep wants to change that – by creating a unique choreographed dance featuring 10.000 steps, to the iconic track D.A.N.C.E by Justice. Starring the 9-year-old dancing prodigy Lilyana Ilunga.
“Dance 10.000” is a global campaign created to inspire children and young people to move, while at the same time highlighting the problems and consequences of a sedentary lifestyle. With a unique music video featuring a choreographed dance with the 10.000 steps often referred to as the daily recommendation for physical activity.
According to the World Health Organisation, WHO, childhood obesity is one of the most serious global public health challenges of the 21st century, affecting every country in the world. In just 40 years, the number of school-age children and adolescents with obesity has risen more than 10-fold, from 11 million to 124 million (2016 estimates). Besides, an estimated 216 million were classified as overweight but not obese in 2016. The condition also affects younger children, with over 38 million children aged under 5 living with overweight or obesity in 2017.
Dancer - Lilyana Ilunga
Janitor - Gaspard Auge
Music - Justice D.A.N.C.E
Agency - Forsman & Bodenfors
Creatives - Adam Ulvegärde, Clara Uddman, Marcus Hägglöf
Agency producer - Magnus Kennhed
Director - Filip Nilsson
Producer - Sergej israel
DoP - Mattias Rudh
Executive producer- Kalle Wettre
Set Design - Koja - Ulrika Axén & Tobias Eiving
Stylist - Denise Östholm
Hair & Make up - Jenny Fred
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