Infografía de métricas KPIs a seguir en startups (by Fundersandfounders.com)

Vía la infografía Types Of Startup Metrics – Infographic (by Anna Vital en Fundersandfounders.com) os muestro a continuación de forma gráfica las principales métricas o KPIs (Key Performance Indicators) a tener en cuenta cuando estás analizando una startup...

A continuación las métricas KPIs que proponen seguir en una nueva empresa tipo startup:

• MRR: Monthly REcurring Revenue
• ARR: Annual Recurring REvenue
• ARPA: Average Revenue per Account
• Gross Profit
• Total Contract Value
• Annual Contract Value
• Lifetime Value
• Deferred Revenue
• Billings
• Customer Acquisition Cost
• Customer Concentration Risk
• Daily Active Users
• Monthly Active Users
• Numbers of logins
• Activation rate
• Month-on-Month Growth
• Compouned Monthly Growth Rate
• Monthly Churn Rate
• Retention by Cohort
• Gross Churn Rate
• Net Churn
• Monthly Cash Burn Rate
• Net Burn Rate
• Gross burn
• Total Addressable Market
• Annual Run Rate
• Gross Margin
• Self-Through Rate
• Network Effects
• Virality
• NPS: Net Promoter Score
• Platform Risk
• Direct Traffic
• Organic traffic

Types of Startup Metrics (by Anna Vital)

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Source a16z.com
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