TED: Do you really know why you do what you do? (by Petter Johansson)

Os propongo la siguiente charla TED de un tal Petter Johansson que ofreció en el TEDx Upsala University con el título: Do you really know why you do what you do?

Experimental psychologist Petter Johansson researches choice blindness -- a phenomenon where we convince ourselves that we're getting what we want, even when we're not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why do we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do.

This talk was presented to a local audience at TEDxUppsalaUniversity, an independent event. TED's editors chose to feature it for you.

Petter Johansson and his research group study self-knowledge and attitude change using methods ranging from questionnaires to close-up card magic.


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