momondo – The DNA Journey (by LetsOpenOurWorld)
It’s easy to think there are more things dividing us than uniting us. But we actually have much more in common with other nationalities than you’d think. If you dare to question who you really are, head to http://momon.do/Lets.Open.Our.World to WIN your own DNA journey: a DNA kit and the chance to visit every single country you're from!
Let’s Open Our World is an invitation to cross boundaries, embrace our differences and open our world. At momondo we believe that everybody should be able to travel the world, to meet other people, and experience other cultures and religions. Travel opens our minds: when we experience something different, we begin to see things differently.
To celebrate diversity in the world momondo presents The DNA Journey: a journey into who we are and how we are all connected as a global family. We asked 67 people from all over the world to take a DNA test, and it turns out they have much more in common with other nationalities than they would ever have thought.
You can help us spread the word by sharing this video, and get a chance to win your very own DNA journey to travel to all the countries found in your DNA from at letsopenourworld.com.
You can watch more from Aurelie and Jay here: http://momon.do/DNA.Playlist. Aurelie is in for even more surprises – and it turns out that Jay isn’t just British and German …
More about our vision: http://www.letsopenourworld.com
Pues bien, se trata de la campaña comercial viral Let's Open Our World por parte de Momondo.com
La campaña LET'S OPEN OUR WORLD se presenta como a continuación:
El objetivo es que puedas ver a través de tu ADN o DNA la diversidad, y de esta forma querer viajar a los lugares de donde tienes parte de tus orígenes.
Win your DNA Journey
Sortean 17 viajes a tus lugares favoritos encontrados en tu ADN, y 500 DNA kits para que puedas encontrar tus orígenes en tu genética.
Pero además la campaña The DNA Journey (by LetsOpenOurWorld) transmite un mensaje que va mucho más allá: respeto a la diversidad, abrir la mente a otras culturas, y transmitir a los más pequeños que es muy importante abrir la mente porque todos somos iguales, es igual raza, religión o lo que sea... hay que ser tolerantes siempre y cuando no haya violencia. Lo explicaremos en detalle en el post de mañana.
Este post continuará mañana en Momondo - The DNA Journey (by LetsOpenOurWorld) 1/2 en Emeshing.com
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