Friday, November 15, 2013

Global Internet Phenomena (by Sandvine) 1/7

A partir de hoy publicaré 7 artículos dedicados a un estudio titulado Global Internet Phenomena que publicó Sandvine correspondiente a la segunda mitad del año 2013.


Tuve conocimiento desde estudio Global Internet Phenomena (by Sandvine) vía el artículo YouTube concentra casi el 30% de descargas en Europa (by LaVanguardia.com).

En este primer post comentar que el estudio se basa en el uso de Internet en cada uno de los continentes teniendo en cuenta el tráfico desde acceso fijo y móvil. El detalle lo trataré en cada uno de los sguientes posts, pero de momento vamos a ver la comparativa entre continentes:


El resumen en inglés del Global Internet Phenomena (by Sandvine) es el siguiente:

Published twice a year, the Global Internet Phenomena Reports examines a representative cross-section of the world’s leading fixed and mobile data providers using real-life, subscriber-anonymous network data to provide unparalleled insight into the happenings on consumer data networks. With each publication the report is read by communications service providers, regulatory agencies, media outlets, technology companies, financial analysts, and research institutions worldwide to help them better understand the trends impacting modern broadband networks.

In our latest edition, Global Internet Phenomena Report: 2H 2013, you will receive an inside look at Internet phenomena including high-level traffic trend observations, regional-focused network analysis, and featured emerging trends and observations. Sneak peeks of the facts you will uncover include:

- Average monthly mobile usage in Asia-Pacific now exceeds 1 gigabyte, driven by video, which accounts for 50% of peak downstream traffic. This is more than double the 443 megabyte monthly average in North America.

- In Europe, Netflix, less than two years since launch, now accounts for over 20% of downstream traffic on certain fixed networks in the British Isles. It took almost four years for Netflix to achieve 20% of data traffic in the United States.

- Instagram and Dropbox are now top-ranked applications in mobile networks in many regions across the globe. Instagram, due to the recent addition of video, is now in Latin America the 7th top ranked downstream application on the mobile network, making it a prime candidate for inclusion in tiered data plans which are popular in the region.

- Netflix (31.6%) holds its ground as the leading downstream application in North America and together with YouTube (18.6%) accounts for over 50% of downstream traffic on fixed networks.

- P2P Filesharing now accounts for less than 10% of total daily traffic in North America. Five years ago it accounted for over 31%.

- Video accounts for less than 6% of traffic in mobile networks in Africa, but is expected to grow faster than in any other region before it. Blackberry use in Africa? Blackberry email and BBM messaging accounts for over 13% of traffic across the continent.


Por último, comentar las diferentes categorías de tráfico que se han tenido en cuenta en este estudio Global Internet Phenomena (by Sandvine), así como su descripción y una serie de ejemplos de cada una de ellas:


Continuará en Global Internet Phenomena (by Sandvine) 2/7 en Emeshing.com

No comments: