Saturday, March 04, 2017

TED: Cómo el Big Data revolucionará la gestión del turismo (by Marc Cortés)

Para el TED de este sábado, os recomiendo que veáis el siguiente vídeo de una charla de Mrc Cortés en el marco del evento TEDxBarcelonaSalon con el título Cómo el Big Data revolucionará la gestión del turismo o How big data will revolutionize tourism management

How big data will revolutionize tourism management | Marc Cortés | TEDxBarcelonaSalon

Saudi tourists visiting Barcelona prefer to stay in Ciutat Vella while Japanese prefer to stay in l’Eixample; average spending by Chinese visitors is 429 € / day while a Swedish tourist just spends 94 € / day; many tourists arriving by cruise ship to the Catalan capital do not visit the city. We know these facts thanks to a big data study which analyzes the mobile phone data of tourists and matches it with the data of credit-card payments made by foreigners.

Local authorities, year after year, are publishing statistics of tourists, and their data may change with big data. If we consider the latest reports published by the National Statistics Institute (INE), Spain received in 2015 just over 68 million international tourists. During the same period, a total of 8.3 million tourists stayed in Barcelona. Both are record figures but are they real or are these statistics a rough estimate?

CEO of RocaSalvatella and digital marketing expert, who explaines how big data will revolutionize the tourism sector. Are tourist destinations like Barcelona taking advantage of big data to manage better the flow of visitors they receive? What possibilities do we face now with the use of this data?

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at 

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