Una de las empresas que puede marcar el futuro de lo que significan los viajes en coche es Holoride.
Holoride utiliza la tecnología de realidad aumentada para convertir el coche en un parque temático en movimiento.
De momento se está usando para viajes como pasajero de Uber, pero en el futuro seguro que se puede usar en otros casos, e incluso en el futuro cuando el Tesla sea del todo autónomo...
Holoride – Turning vehicles into moving theme parks
Adding thrill to every ride
Time is a precious thing, but most of it feels wasted when you are on the road. At that
moment, time is bridged, passed, just killed. We believe: a precious thing should be enjoyed.
No matter how far you go, a ride should make you happy, maybe even smarter or more
productive. Therefore, holoride is developing the future of in-vehicle media, linking XR
with real-time motion data, like acceleration and steering. This creates a new category
of experiences for everyone who spends time on the move.
Being in transit becomes time well spent
The holoride technology converts XR, IoT and AI to pure joy. All visual impressions are
enriched by the real-time physical feedback of the vehicle you are in – things you see get
more intense and immersive.
More euphoria, less nausea
People often can’t enjoy transit time because watching a movie or reading makes them feel
uncomfortable. By matching what you see and what you feel with almost no latency, holoride
is able to reduce motion sickness.
Reality becomes part of the game
With holoride technology, the XR content is never the same. It adapts to the type of route,
to driving styles – and it’s connected to the location. Content becomes elastic and tailored
to your trip.
Soon, data from connected cities as well as from other cars will be added to make XR on the
go an even richer and more immersive experience. Then, reality becomes part of the game.
After closing the gap between the digital experience and the physical space, a trip will never be a necessary evil again. It may become a wonderful occasion for premium entertainment, so that the most precious thing is honored again.
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