TED: How to motivate to do good for others (by Erez Yoli)

Hoy os muestro una charla de Erez Yoeli que ofreción en el TEDxCambridge con el título How to Motivate to do Good for Others

TED: How to motivate to do good for others (by Erez Yoli)

How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations -- or our collective desire to be seen as generous and kind instead of selfish -- to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results.

This talk was presented at an official TED conference, and was featured by our editors on the home page.


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